Pricing

Start free.
Scale to enterprise.

Try the full engine in a sandbox at no cost, ship to production on Launch from $1,500/mo, and grow into the enterprise tiers when you need them. The same immutable ledger, DSL engine, and GraphQL API at every step.

Start free sandbox → Talk to the team
Start Here

Founder-friendly entry tiers.

No procurement, no sales cycle. Validate in a free sandbox, then go live on a plan you can put on a card.

Developer
Free
Sandbox · non-production · no card required
  • Full engine in a sandbox tenant
  • Pre-seeded demo data to explore
  • Immutable ledger, DSL rules & simulation
  • Full REST + GraphQL API access
  • Capped throughput · auto-expiring
  • Docs, quickstart & in-app assistant
  • Community support
Start free sandbox

Self-serve sandbox provisioning is rolling out now — join the waitlist for an invite.

Best for getting started
Launch
$1,500–$2,500 / mo
Production · monthly or annual · card or light MSA
  • Up to 50,000 monthly active members
  • Up to 500,000 order events / month
  • Immutable ledger & points-to-credit
  • DSL rules engine with simulation
  • Standard GraphQL API + subscriptions
  • Pre-built commerce adapters
  • Reference member-portal widget
  • Email support · best-effort
  • Self-serve onboarding · no sales cycle
Start free, upgrade anytime

Begin in the free sandbox and convert to Launch when you're ready for production.

3–5 spots
Design Partner
$0–$750 / mo
Production · heavily discounted · 6–12 month term
  • Up to 25,000 monthly active members
  • Up to 250,000 order events / month
  • Everything in Launch
  • Direct access to the founder
  • Influence on the roadmap
  • Priority on new capabilities
Apply for a spot

A limited cohort. In exchange for the discount we ask for structured feedback, a logo, and a reference. Mutually beneficial — and finite.

Need more than 50K MAM, formal SLAs, or the enterprise roadmap? See the established tiers below.

For Established Programmes

Usage-based. Transparent.
Well below Salesforce.

Four tiers anchored on Monthly Active Members, order events, and ledger size — priced at 27–61% of Salesforce Loyalty Management, with materially stronger infrastructure.

Monthly
Annual Save up to 18%
Starter
$5,500 / mo
$66,000 billed annually · up to 50K MAM
  • 500K order events / month
  • 100M ledger entries · 24-month retention
  • 5 active DSL rule sets
  • Dry-run simulation on all rules
  • Standard GraphQL API · 12-month lookback
  • 3 webhook endpoints · HMAC-signed
  • 5 loyalty tiers
  • Order ingestion API + field-mapping templates
  • SFCC cartridge: add-on
  • 99.9% target SLA at GA · Email support · 4-hr P1
  • Self-serve docs
Get Started
Most Popular
Growth
$14,000 / mo
$168,000 billed annually · up to 250K MAM
  • 3M order events / month
  • 750M ledger entries · 60-month retention
  • 20 active DSL rule sets
  • A/B traffic splitting between rule sets
  • Advanced GraphQL · 12-month A/B comparison
  • 1 data warehouse connector (CDC · roadmap)
  • 10 webhook endpoints
  • SFCC cartridge + OMS templates · included
  • Custom roles · 3 IDP federations · mTLS on roadmap
  • 99.9% target SLA at GA · Slack + email · 2-hr P1
  • Guided onboarding (3 sessions)
  • Evaluation debug trace
Get Started
Scale
$27,500 / mo
$330,000 billed annually · up to 1M MAM
  • 15M order events / month
  • 5B ledger entries · 84-month retention
  • Unlimited DSL rule sets
  • Wasmtime hardware-isolated sandbox (roadmap)
  • Premier analytics · 4 warehouse connectors (roadmap)
  • All 6 CDC feed subjects (roadmap)
  • Backfill / historical export API (roadmap)
  • Persisted GraphQL queries (roadmap)
  • Unlimited IDPs · Unlimited tiers
  • 99.95% target SLA at GA · 1-hr P1 · Shared CSM
  • Full onboarding programme
Get Started
Enterprise
By Contract
From $420K ACV · Unlimited MAM
  • Dedicated single-tenant infrastructure
  • Active/active multi-region (roadmap)
  • Custom ledger retention (up to 10 years)
  • Bespoke CDC schemas + warehouse mapping (roadmap)
  • Kafka event bus option (roadmap)
  • 99.95%+ target SLA · Custom RTO/RPO
  • SOC 2 Type II (target Q4 2026 · contractual)
  • Dedicated implementation team
  • Named CSM + Slack + phone · 30-min P1
  • White-label / OEM licensing available
  • Annual 3rd-party pen test (dedicated scope)
Talk to Sales

EU pricing from €4,900/mo (Starter). All figures are USD list prices. Multi-year discounts: 10% (2-year), up to 18% (3-year).

Usage Overages

Scale without surprises.

Overages on the established tiers are charged in arrears at predictable rates. No surprise uplift, no service interruption — just an invoice line at the end of the month.

Monthly Active Members (per 1,000)

Starter$95 / €85
Growth$75 / €67
Scale$55 / €49
EnterpriseNegotiated

Order Events (per 100,000)

Starter$28 / €25
Growth$22 / €20
Scale$16 / €14
EnterpriseNegotiated

Ledger Entries (per 100M)

Starter$120 / €108
Growth$90 / €81
Scale$65 / €58
EnterpriseNegotiated
Add-Ons

Only pay for what you need.

SFCC Integration Pack

Purpose-built cartridge (certification in progress) + versioned field mapping + OAuth token lifecycle support

$800/mo€720/mo · Included on Growth+

OMS Integration Pack

Salesforce OMS field mapping template + Apex trigger pattern

$600/mo€540/mo · Included on Growth+

Additional Data Warehouse Connector

Per connector above the tier allowance — available when warehouse sync ships (roadmap)

$1,200/mo€1,080/mo

Ledger Cold Archive

Long-term compressed storage for entries beyond active retention window

$18/100M/mo€16/100M/mo

Kafka Event Bus

Apache Kafka backing in place of Azure Service Bus (roadmap · Scale+ only)

$1,800/mo€1,620/mo

EU Data Residency (Starter)

EU hosting for Starter-tier tenants with GDPR data residency obligations

€390/moEU-only add-on

Dedicated Infrastructure

Isolated dedicated environment — compute, Azure SQL, and Key Vault (Enterprise tier only)

From $8,000/mo€7,200/mo

SOC 2 Type II Evidence Pack

Tenant-specific audit evidence package; shared pen-test report added once the first third-party engagement completes

$600/mo€540/mo
Market Context

Significantly below
Salesforce Loyalty Management.

The table below illustrates where VariaOS sits relative to the nearest published benchmark. The gap reflects the headless delivery model — offset by materially stronger infrastructure.

Platform Entry / Starter Mid-Tier Scale / Advanced Notes
VariaOS (US)Free → $18K/yr (Launch)$66K–$168K/yr$330K/yrFree sandbox · headless · GraphQL · immutable ledger · import API
Salesforce Loyalty Mgmt$240K/yr$420K/yr$540K/yrFull-stack · OmniStudio front-end · SFCC-native
Talon.OneContactContactContactUsage-based · no published rates
Open LoyaltyContactContactContactActive-member based · no published rates
VoucherifyFree → ~$2K/yr~$5K–$7K/yrContactAPI-first · published self-serve tiers
Yotpo Loyalty~$2.4K/yr~$20K/yr$60K+/yrE-commerce focus · limited enterprise depth

Market data sourced from public vendor documentation and Gartner Peer Insights, Q2 2026. Salesforce figures are published list prices; others are indicative.

FAQ

Common questions.

Can I really start for free? ▼
Yes. The Developer tier gives you the full engine in a pre-seeded sandbox tenant — immutable ledger, DSL rules with simulation, and the complete REST and GraphQL API — at no cost and with no card. It's non-production and capped, and it auto-expires, but it's the real platform, not a slideshow. Self-serve provisioning is rolling out now; join the waitlist for an invite.
What is the Design Partner programme? ▼
A limited cohort of 3–5 early customers who get production access at a steep discount (or free for the first 6–12 months) in exchange for three things: structured product feedback, permission to use their logo, and a reference. It's a deliberately finite, mutually beneficial arrangement — not a permanent discount. Once the spots are gone, they're gone.
How does Launch differ from Starter? ▼
Launch is the self-serve entry point for production: up to 50,000 monthly active members and 500,000 order events, billed monthly or annually, on a card or a light agreement — no procurement cycle. Starter and above are for established programmes that need higher volumes, formal SLAs, and guided onboarding (with warehouse sync on the roadmap). You can move up the moment you outgrow Launch.
What counts as a Monthly Active Member? ▼
An Active Member is a registered customer who performs at least one loyalty event — order accrual, credit redemption, points expiry, or a manual adjustment — within the calendar month. Customers who exist in the system but generate no activity in a given month do not count toward the MAM quota.
What happens to our data if we cancel? ▼
On contract end, the account enters a Deprovisioning state with a grace period (30 days for Starter, 60 for Growth, 90 for Scale). During this period you have full read-only access to the portal and can initiate up to 3 full data exports at no charge. At the end of the grace period, your tenant KEK is destroyed (cryptographic erasure of all PII) and all data is permanently deleted. A Termination Certificate is issued within 5 business days.
When will SOC 2 certification be available? ▼
SOC 2 Type I is the near-term milestone, with Type II targeted for Q4 2026. Our Trust & Security page documents the controls already implemented — envelope encryption, cryptographic erasure, a PII-free event bus, and more — and a SOC 2 Evidence Pack is available as an add-on for buyers who need audit evidence ahead of full certification.

Spin up a sandbox and see for yourself.

The full engine, pre-seeded with demo data, free. No card, no sales call — just the platform. Self-serve provisioning is rolling out now.

Start free sandbox → Talk to the team